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Are Ad Networks and Publishers Responsible for Advertising Quality?

Ben Edelman posts a very compelling article on Yahoo’s Right Media pertaining to whether an ad network or publisher  is responsible for putting up false or deceptive advertising.

On the one hand, many ad networks do not allow ads that promote hate speech, pornography, or drugs.

On the other hand, do we want publishers creating litmus tests for what is and is not deceptive? Do we really want the government to come in and reguate?

I think it’s important to remember that deceptive advertisements for sub-prime loans helped create the financial crisis. There were certainly other causes — most probably with greater weight. I don’t have an answer to Edelman’s complaint but I do think it’s interesting.

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Filed under: mediums

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