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Imagine

“Imagine, if you will, sitting down to your morning coffee, turning on your home computer, to read the day’s newspaper. Well it’s not as far fetched as it may seem”

The likely unauthorized use of copyrighted music is unprofessional but some of the clips are precious.

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Filed under: mediums

Competitive Bidding With Ads On Search, BT, and Ad Lableling

Ben Edelman posts a very interesting article on his blog regarding a new proposal in Utah called HB450. This proposal seeks to block competitive bidding from advertisers on search engines. Edelman correctly points out that Google makes more money by allowing competitive advertising. This much is true. But I’m not sure I buy Edelman’s argument that competitive advertising confuses users. Is HB450 helpful? I don’t really see the problem.

But the proposed bill raises an additional potential question. Should competitive behavioral targeting be allowed? I imagine Edelman wouldn’t have a problem with this.

But Edeman also raises an interesting point. The “sponsored links” label on Google Search results are likely misunderstood by many consumers.  The minimum Google could do is change the name. Could this label be used by Google because it increases the click-through rate and further increases Google’s revenues.  By misdirecting even a small percentage of users to advertisements instead of content, Google is profiting by giving inferior information (as defined by Google’s PageRank) to  the public.

Filed under: mediums

Owning The Conversation

There are a ton of blog and community platforms out there but unfortunately few of them really talk to each other.

When a user comments on a blog, the technology platform should allow users the option of posting the comment on the user’s blog with a link to the content the user is commenting on.

– Twitter and Tumblr do a bad job of this.
– Typepad and WordPress don’t do it at all.

Interestingly, DISQUS almost does it. But this can only be used if it’s installed (rather than hosted) It’s also hard to see which posts were most recently posted.

I suspect that once this process-fix is implemented that commenting and engagement will improve markedly.

When we look at the death of the newspaper industry we will  blame them for their inability to adapt and master web technology. Magazines have always served communities but for some reason refused to facillitate relationships and conversations between them.

Instead of developing their own Facebooks, Tumblrs, Diggs, and DISQUSs, they bought About.com, Pointroll.

Filed under: blogs, ,

Are Ad Networks and Publishers Responsible for Advertising Quality?

Ben Edelman posts a very compelling article on Yahoo’s Right Media pertaining to whether an ad network or publisher  is responsible for putting up false or deceptive advertising.

On the one hand, many ad networks do not allow ads that promote hate speech, pornography, or drugs.

On the other hand, do we want publishers creating litmus tests for what is and is not deceptive? Do we really want the government to come in and reguate?

I think it’s important to remember that deceptive advertisements for sub-prime loans helped create the financial crisis. There were certainly other causes — most probably with greater weight. I don’t have an answer to Edelman’s complaint but I do think it’s interesting.

Filed under: mediums

Much Ado About Twitter

Twitter attracts people that clamor attention,  desire to improve their reputations, and believe that by posting bite-sized information that this may somehow help gather attention and improve their reputations.

The media discusses Twitter in part because it’s new. It’s something different to talk about. I also a sense that traditional media is baffled by it. By discussing it, and integrating it, they help grow the Twitter hype bubble.

Much of the chatter on Twitter is  useless. Most people don’t care  about what you ate for lunch, or that you’re at the park with your son. We don’t care who you met with. Some people may care. But most people do not.

Twitter, as a communications device, is essentially a feed of meaningless thoughts. The key filter, separating our conciousness from transmission is now simply vanity and image management. If we want people to potentially think something about us, or know something about us, we post on Twitter.

There are of course many positive, serious uses from Twitter:

– links regarding personal and public emergencies
– links to interesting content or events

But that’s about it.

If you really want to communicate with the world, it begins first with your blog.

Filed under: social media,

The Message is the Medium

Media has fundamentally changed.

Yes, the medium is often the message.

But communications media (email, IM, social networking messaging, etc) has exploded so quickly, that messages are a medium for advertisers to reach consumers.

This means we need to completely rethink how we create media, how advertisers buy media, and the structure and strategies of businesses that require mass markets to generate demand profitability.

Increasingly, businesses need to decide if, when, and how they should send, receive, and respond to messages from the mass markets.

Filed under: social media,