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Much Ado About Twitter

Twitter attracts people that clamor attention,  desire to improve their reputations, and believe that by posting bite-sized information that this may somehow help gather attention and improve their reputations.

The media discusses Twitter in part because it’s new. It’s something different to talk about. I also a sense that traditional media is baffled by it. By discussing it, and integrating it, they help grow the Twitter hype bubble.

Much of the chatter on Twitter is  useless. Most people don’t care  about what you ate for lunch, or that you’re at the park with your son. We don’t care who you met with. Some people may care. But most people do not.

Twitter, as a communications device, is essentially a feed of meaningless thoughts. The key filter, separating our conciousness from transmission is now simply vanity and image management. If we want people to potentially think something about us, or know something about us, we post on Twitter.

There are of course many positive, serious uses from Twitter:

– links regarding personal and public emergencies
– links to interesting content or events

But that’s about it.

If you really want to communicate with the world, it begins first with your blog.

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Filed under: social media,

The Message is the Medium

Media has fundamentally changed.

Yes, the medium is often the message.

But communications media (email, IM, social networking messaging, etc) has exploded so quickly, that messages are a medium for advertisers to reach consumers.

This means we need to completely rethink how we create media, how advertisers buy media, and the structure and strategies of businesses that require mass markets to generate demand profitability.

Increasingly, businesses need to decide if, when, and how they should send, receive, and respond to messages from the mass markets.

Filed under: social media,