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Will They Come?

It’s important to remember that if you build a site, and don’t drive traffic to it, that most likely the site will rarely be seen.

Some publishers will attract audiences but many will not. Most brands will not.

Banners are usually created to drive traffic to websites. But CTR is almost dead — with an average hovering around 0.1%.

If it’s not possible to drive traffic to a website then most websites probably shouldn’t be created.

That’s a scary thought for most digital agencies that build websites for a living.

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Filed under: communications agency,