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Owning The Conversation

There are a ton of blog and community platforms out there but unfortunately few of them really talk to each other.

When a user comments on a blog, the technology platform should allow users the option of posting the comment on the user’s blog with a link to the content the user is commenting on.

– Twitter and Tumblr do a bad job of this.
– Typepad and WordPress don’t do it at all.

Interestingly, DISQUS almost does it. But this can only be used if it’s installed (rather than hosted) It’s also hard to see which posts were most recently posted.

I suspect that once this process-fix is implemented that commenting and engagement will improve markedly.

When we look at the death of the newspaper industry we will  blame them for their inability to adapt and master web technology. Magazines have always served communities but for some reason refused to facillitate relationships and conversations between them.

Instead of developing their own Facebooks, Tumblrs, Diggs, and DISQUSs, they bought About.com, Pointroll.

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Filed under: blogs, ,

Much Ado About Twitter

Twitter attracts people that clamor attention,  desire to improve their reputations, and believe that by posting bite-sized information that this may somehow help gather attention and improve their reputations.

The media discusses Twitter in part because it’s new. It’s something different to talk about. I also a sense that traditional media is baffled by it. By discussing it, and integrating it, they help grow the Twitter hype bubble.

Much of the chatter on Twitter is  useless. Most people don’t care  about what you ate for lunch, or that you’re at the park with your son. We don’t care who you met with. Some people may care. But most people do not.

Twitter, as a communications device, is essentially a feed of meaningless thoughts. The key filter, separating our conciousness from transmission is now simply vanity and image management. If we want people to potentially think something about us, or know something about us, we post on Twitter.

There are of course many positive, serious uses from Twitter:

– links regarding personal and public emergencies
– links to interesting content or events

But that’s about it.

If you really want to communicate with the world, it begins first with your blog.

Filed under: social media,